Press Release



Contact: Jenna Benn Shersher, Founder and Executive Director of Twist Out Cancer


October 26, 2016, Philadelphia, PA….On Tuesday November, 29, 2016, Twist Out Cancer, PiperWai and WeWork will host the first annual Sock Hop at WeWork Northern Liberties, located at 1010 N. Hancock. Twist Out Cancer was founded in 2011, by Jenna Benn Shersher, a Grey Zone Lymphoma Survivor. TOC provides emotional support to cancer survivors and their loved ones through creative arts programming. This global community encourages anyone touched by cancer to connect, create, support, inspire and heal. Since its inception in 2011, TOC has touched over 73,000 through programs and events. A labor of love, TOC has a network of over 200 active volunteers serving as ambassadors in Chicago, Detroit, Tel Aviv, Toronto, Montreal and now Philadelphia. Jenna recently moved Twist Out Cancer’s headquarters from Chicago to WeWork in Northern Liberties.

PiperWai was founded by Jess Edelstein and Sarah Ribner in 2015. Piperwai is a charcoal cream deodorant that works naturally to absorb wetness and fight odor. As recent winners of Shark Tank, PiperWai has grown exponentially in the last few months. Guided by their desire to give back to the community, PiperWai is generously donating 10% of all proceeds raised during the month of October to Twist Out Cancer. Use the code TOC10 to purchase your very own PiperWai deodorant.

So what does a deodorant company and a cancer-focused nonprofit have in common? A lot actually. Cancer survivors are often concerned about what types of products they are putting on their bodies before, during and after treatment. A natural deodorant free of toxins and chemicals, allows them to feel safe and confident throughout their journey with cancer.The partnership between Twist Out Cancer and PiperWai happened because of WeWork. Working in such close proximity to one another, has allowed the driven, passionate founders to connect, and think outside of the box for new innovative ways to make an impact on the community. Twist Out Cancer and PiperWai is a natural partnership.

The Event

Starting at 6:30 pm participants will have a chance to learn about Twist Out Cancer’s programs and resources for the those touched by cancer. PiperWai Founders will discuss the importance of the partnership and present a check to Twist Out Cancer in honor of Giving Tuesday.

Music will be provided by Girls Rock Philly.

Date: November 29, 2016

Time: 5:30-8:00 pm

Tickets: Free for WeWork members, suggested $20.00 donation. All donations will be matched 100% due to a generous donor. Food and drinks will be provided. Purchase tickets online at the event website.

Location:We Work Northern Liberties, 1010 N. Hancock, Philadelphia, PA.

For media inquiries please contact Jenna Benn Shersher, Founder and Executive Director  of Twist Out Cancer.


Tiny Twister Spotlight: Josh Katt, Founder of KitchFix

During the month of November, KitchFix, a Chicago-based kitchen that provides healthy meals delivered to the home or for pick up, is donating proceeds to Twist Out Cancer in honor of #GivingTuesday. They are generously providing a $1000 match for all donations made throughout the month!

Since 2012, KitchFix has cooked for cancer survivors and their loved ones, busy parents, CEOs, active people, Crossfit champions, TV personalities, young professionals, lawyers, professional athletes, and rock star musicians. Kitchfix is the solution for when you’re too busy to make a meal, in need of a healthy option, craving something scrumptious, or all of the above. Their meals are chef-crafted, made from scratch, sourced as locally as possible, approved by their in-house registered dietitian, and hand delivered.


This week, Jenna Benn Shersher, Founder and Executive Director of Twist Out Cancer sat down with Chef Josh, Founder and CEO of KitchFix to learn about what motivates them and why their partnership with TOC is so important.

Jenna:Why did you start KitchFix? What needs do you believe your company addresses?

I (Chef Josh) was a personal chef to a number of clients, and one of them requested that I cook according to an anti-inflammatory diet. She was recovering from breast cancer, and knew that eating this way can help tremendously in the healing process. I realized I could lean into all of the techniques I learned in culinary school to get inventive in creating delicious food that didn’t rely on dairy and gluten. This kind of food eliminates stressors on the body and focuses on whole, clean ingredients that all help the body function optimally, and this appeals to all kinds of people today who want to live healthier lives.

Jenna: Why are you interested in working with cancer survivors and their families? How did your work with this demographic begin?I truly believe that food can have a healing impact on your life. We have so many stories from our clients who have used Kitchfix to either lose weight, hit a personal health goal, or who are battling different auto-immune diseases and love having us as their go-to option. We don’t want people to ever feel like they are ‘losing out’ by having to eat this way — we want all of our clients to feel excited for each order, to try different menu items, and we want create craveable dishes that are even better than some of the classics you are used to!

Jenna: Why have you chosen to partner with Twist Out Cancer during the month of November?

Because this is the way our company got started, it holds a special place in our heart! We want to help people be healthier, but also to add joy into their life. That’s what Twist Out is all about. We all eat 3+ times a day, every day. Food is so much a part of what we do, and we want people going through a difficult time, especially with something as awful as cancer, to not have to sacrifice their food or flavor. We want to help bring awareness to Twist Out’s mission and give generously along with our clients to this cause!

Jenna: What are you most looking forward to with Cook Out Cancer- an Event that will be launched in partnership with TOC on January 19th?

We are so excited to see people discover what you can do when given a challenge. Sometimes challenges seem hard, but the best results can come out of them! By eliminating some of the ingredients many people are used to, we are looking forward to see what they come up with and watch people become proud of the skills they didn’t even know they had! We are most excited to have Shawn and his family here and have some fun with them in the kitchen.

Jenna: Do you have any words of advise for young adults who are starting to build their own venture?

Our journey has had a lot of ups and downs. Failure is inevitable. I have come up with some things that haven’t been hits, and some things that have taken us to the next level. Surround yourself with people who will encourage you and accept the full package. Life can be really challenging when you’re pouring yourself into one thing, but make sure to celebrate all of the tiny wins because they all add up to huge successes!

To participate in KitchFix’s campaign for Giving Tuesday check out their page.

To register for Cook Out Cancer