Press Release: TWIST OUT CANCER, PIPERWAI AND WEWORK LAUNCH FIRST ANNUAL SOCK HOP IN HONOR OF #GIVINGTUESDAY, A GLOBAL DAY OF DEDICATED GIVING TO NON-PROFITS.

Press Release

FOR IMMEDIATE RELEASE

TO: ASSIGNMENT EDITORS, COMMUNITY CALENDARS

Contact: Jenna Benn Shersher, Founder and Executive Director of Twist Out Cancer

jenna@twistoutcancer.org

TWIST OUT CANCER, PIPERWAI AND WEWORK LAUNCH FIRST ANNUAL SOCK HOP IN HONOR OF #GIVINGTUESDAY, A GLOBAL DAY OF DEDICATED GIVING TO NON-PROFITS.

October 26, 2016, Philadelphia, PA….On Tuesday November, 29, 2016, Twist Out Cancer, PiperWai and WeWork will host the first annual Sock Hop at WeWork Northern Liberties, located at 1010 N. Hancock. Twist Out Cancer was founded in 2011, by Jenna Benn Shersher, a Grey Zone Lymphoma Survivor. TOC provides emotional support to cancer survivors and their loved ones through creative arts programming. This global community encourages anyone touched by cancer to connect, create, support, inspire and heal. Since its inception in 2011, TOC has touched over 73,000 through programs and events. A labor of love, TOC has a network of over 200 active volunteers serving as ambassadors in Chicago, Detroit, Tel Aviv, Toronto, Montreal and now Philadelphia. Jenna recently moved Twist Out Cancer’s headquarters from Chicago to WeWork in Northern Liberties.

PiperWai was founded by Jess Edelstein and Sarah Ribner in 2015. Piperwai is a charcoal cream deodorant that works naturally to absorb wetness and fight odor. As recent winners of Shark Tank, PiperWai has grown exponentially in the last few months. Guided by their desire to give back to the community, PiperWai is generously donating 10% of all proceeds raised during the month of October to Twist Out Cancer. Use the code TOC10 to purchase your very own PiperWai deodorant.

So what does a deodorant company and a cancer-focused nonprofit have in common? A lot actually. Cancer survivors are often concerned about what types of products they are putting on their bodies before, during and after treatment. A natural deodorant free of toxins and chemicals, allows them to feel safe and confident throughout their journey with cancer.The partnership between Twist Out Cancer and PiperWai happened because of WeWork. Working in such close proximity to one another, has allowed the driven, passionate founders to connect, and think outside of the box for new innovative ways to make an impact on the community. Twist Out Cancer and PiperWai is a natural partnership.

The Event

Starting at 6:30 pm participants will have a chance to learn about Twist Out Cancer’s programs and resources for the those touched by cancer. PiperWai Founders will discuss the importance of the partnership and present a check to Twist Out Cancer in honor of Giving Tuesday.

Music will be provided by Girls Rock Philly.

Date: November 29, 2016

Time: 5:30-8:00 pm

Tickets: Free for WeWork members, suggested $20.00 donation. All donations will be matched 100% due to a generous donor. Food and drinks will be provided. Purchase tickets online at the event website.

Location:We Work Northern Liberties, 1010 N. Hancock, Philadelphia, PA.

For media inquiries please contact Jenna Benn Shersher, Founder and Executive Director  of Twist Out Cancer.

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