Twist Out Cancer and PiperWai- A Natural Partnership

Sarah Ribner and Jess Edelstein, the dynamic and tenacious duo behind Piperwai natural deodorant, are driven by their desire to give back and make an impact. As recent winners of ABC’s highly acclaimed show, Shark Tank, they have chosen to use their platform to raise awareness and funds for nonprofits that are making a difference in the community.  Their recent partnership with Twist Out Cancer is a natural fit as the two groups are making waves in their respective communities.

Jess and Sarah have known each other since childhood. They had a thriving lemonade stand when they were little girls, and they always dreamed of one day working together as adults. Their friendship withstood the test of time, as the two went off to college in different cities.

After graduation, Sarah took a high stress job on Wall Street.  She found herself feeling sluggish and made a conscious decision to prioritize her health. Back when she was 15, she saw how her body and mind transformed by cutting out soda and heavy sugar. Now in her twenties, she decided to change her diet, and make the conscious decision to seek out natural products for her skin and makeup. Sarah not only started to feel better, but she found that she was able to manage her stress by prioritizing self care.

Jess on the other hand, had a problem that she needed to fix. As a heavy sweater with sensitive skin, she found herself struggling to find a natural deodorant that actually worked. She started to read about all natural recipes online and decided to try it herself. She noticed fairly quickly that there was a real void in the marketplace for products that actually work. Jess created a recipe that she believed in and convinced her best friend Sarah to bring it on a relief trip  to Central and South America. Sarah was so impressed by the product’s effectiveness that she shared it with the volunteers. When Sarah returned home she decided to partner with Jess to bring this recipe to the masses.

In 2012, PiperWai was born. Sarah and Jess worked out of Jess’s kitchen to perfect the recipe. Eventually they moved to a commercial kitchen and started to sell their product locally. On a whim the ladies auditioned and eventually won Shark Tank which has transformed the company overnight.

Sarah and Jess’s passion is contagious. Not only are their customers loyal but they have taken to social media using the hashtag #piperwai,  Customers are sharing their testimonials and how their product is changing their lives. The PiperWai social media accounts promote motivating and inspiring photos that align with the mission.

Sarah and Jess firmly believe that while you can’t live in a bubble, there are healthy choices that can be made to lower your risk of illnesses and promote better well being.

 Since Shark Tank, PiperWai is committed to partnering with a charity partner every quarter. They do not just randomly offer discounts on their product, instead they choose to discount goods for the benefit of non-profits. As their charitable giving started to grow, cancer survivors and their loved ones started to notice, and have since become repeat customers.

Cancer survivors are often concerned about what they should or shouldn’t put into and on their bodies before, during and after treatment. The armpit contains many lymph nodes, and there is often a concern about putting toxic chemicals close to areas that may or may not impacted by disease. One of Piperwai’s customers found a tumor in his armpit because he was using the product which currently does not have an applicator. By design the product encourages you to touch yourself and get in touch with your body. The male customer was thankful that he found the tumor when he did.

Twist Out Cancer is honored to be the chosen charity partner throughout the month of October. Jess and Sarah were inspired by Jenna’s story and the concept of how Twist is impacting the cancer community.

During the month of October, PiperWai is donating 10% of all proceeds to Twist Out Cancer. To participate, use the code TOC10 at the checkout.

On November 29th, in honor of Giving Tuesday, a global day of giving, Twist Out Cancer and PiperWai will host the first annual Sock Hop at  WeWork with proceeds going to TOC. For more information on the event please check the website.


Thank You Chubby.

It has been a year since I was tied up, strapped down, locked in.

A year since I finished treatment- a year since I tiptoed out of the shadows and into the sunlight -and a year since I left the hospital for what I hoped would be the very last time.

In the past year, I have chosen to experience the world in oscillating states of hyper-color. These moments are cherished, savored, and readily accessible.

These moments give me strength, provide guidance, and most importantly provide hope.

On Thursday May 10, 2012- one year after finishing treatment, we held a Twist Out Cancer fundraiser in Montreal – a city that I called home for nearly 7 years. In the last year this community nurtured and supported me in a way that I did not know was possible. With nearly 200 people in attendance- we were able to raise awareness and funds to help further Twist Out Cancer’s mission, and perhaps more importantly- I was finally able to say thank you.

As fate would have it- the same weekend Twist Out Cancer Touched Down in Montreal,- Chubby Checker planned to celebrate 50 years of the Twist.

This past Saturday night, at the Rialto Theatre, I took the stage with the man that helped inspire a movement- with the man that has been the focal point of my narrative-with the man that has helped show me that “life is not about waiting for the storm to pass but its about learning to dance in the rain.”

As we twisted- Cancer moved from center stage into the chorus.

As we twisted- the heaviness of the last year was lifted.

As we twisted- the pain that I endured softened.

Thank you Chubby for being a part of my past- but more importantly a part of my present and future.

Dancing with you was one of the best moments of my life.

You helped me find meaning in the suffering- and for that I am incredible grateful.